Goodcoins Case Study
GoodWorker is a user-friendly app connecting job seekers with employers. It enables job seekers to create profiles, apply for jobs, and showcase their skills. Employers can post listings, browse profiles, and manage hiring efficiently. With transparency through reviews and ratings, personalized recommendations, and robust search capabilities, GoodWorker serves as a trusted virtual marketplace, connecting talent with opportunities across industries.
Role
Product Designer
Designed with
Goodworker
Deliverables
User Flows
Information Architecture
UX Design
Visual Design
Problem
Key Challenges for GoodWorker App:
1. High uninstall rates of D0 and D7 versions
2. Limited collection of comprehensive profile data
3. Low course completion rates
4. Addressing delayed gratification for users
Addressing these challenges is vital for improving user retention, enhancing user experience, and driving the success of the GoodWorker app.
Solution
Introducing GoodCoins: Our innovative solution to address the challenges faced by the GoodWorker app. In the pilot phase, users will engage in tasks and campaigns, earning coins as rewards. These coins can be exchanged for a wide range of goods and services. By tracking and verifying task completion, users will receive timely notifications of their rewards. This core experience not only establishes a solid foundation for GoodCoins but also provides valuable user insights for future growth and enhancement of the platform.
User flow
GoodCoins Entry points
Job’s home page
GC page
Balance
Use Coins
Use Coins Cards
How to use coins?
Campaign journey
Campaigns cards
See all campaigns
Transaction history
FAQs
Learn home page
Profile
GoodCoins Entry points
Job’s home page
GC page
Balance
Use Coins
Use Coins Cards
How to use coins?
Campaign journey
Campaigns cards
See all campaigns
Transaction history
FAQs
Learn home page
Profile
Wireframing
Initially, two distinct wireframe varieties were developed, and after consulting with the PM, we proceeded with the first choice. During the UI design process, I noticed an increased number of earning cards, necessitating categorization to prevent user boredom. As a result, we transitioned to the second wireframe option for this purpose.
Visual Designing
During the creative process for this project's visual components, we opted to incorporate gamification elements. As a result, we selected lively hues and altered the app's existing design layout. Our long-term goal involves refreshing the entire app's appearance to align with this vibrant aesthetic.
Utilizing the GoodCoins feature as an incentive for active user participation to gather comprehensive and accurate user profile data, enhancing understanding of user needs and preferences.
Integrating the GoodCoins system with courses to motivate users, increasing the rate of successful course completions and improving the overall learning experience.
By offering a rewarding experience through the GoodCoins system, the objective is to reduce uninstall rates and keep users engaged with the app over the long term.
Rewarding users with coins for their efforts, mitigating the issue of delayed gratification and maintaining user motivation through the accumulation and redemption of coins for desirable rewards.
Some of the Coin logo illustration explorations.
Motion graphics to add delight to the experience.
Goodcoins Case Study
GoodWorker is a user-friendly app connecting job seekers with employers. It enables job seekers to create profiles, apply for jobs, and showcase their skills. Employers can post listings, browse profiles, and manage hiring efficiently. With transparency through reviews and ratings, personalized recommendations, and robust search capabilities, GoodWorker serves as a trusted virtual marketplace, connecting talent with opportunities across industries.
Role
Product Designer
Designed with
Goodworker
Deliverables
User Flows
Information Architecture
UX Design
Visual Design
Problem
Key Challenges for GoodWorker App:
1. High uninstall rates of D0 and D7 versions
2. Limited collection of comprehensive profile data
3. Low course completion rates
4. Addressing delayed gratification for users
Addressing these challenges is vital for improving user retention, enhancing user experience, and driving the success of the GoodWorker app.
Solution
Introducing GoodCoins: Our innovative solution to address the challenges faced by the GoodWorker app. In the pilot phase, users will engage in tasks and campaigns, earning coins as rewards. These coins can be exchanged for a wide range of goods and services. By tracking and verifying task completion, users will receive timely notifications of their rewards. This core experience not only establishes a solid foundation for GoodCoins but also provides valuable user insights for future growth and enhancement of the platform.
User flow
GoodCoins Entry points
Job’s home page
GC page
Balance
Use Coins
Use Coins Cards
How to use coins?
Campaign journey
Campaigns cards
See all campaigns
Transaction history
FAQs
Learn home page
Profile
GoodCoins Entry points
Job’s home page
GC page
Balance
Use Coins
Use Coins Cards
How to use coins?
Campaign journey
Campaigns cards
See all campaigns
Transaction history
FAQs
Learn home page
Profile
Wireframing
Initially, two distinct wireframe varieties were developed, and after consulting with the PM, we proceeded with the first choice. During the UI design process, I noticed an increased number of earning cards, necessitating categorization to prevent user boredom. As a result, we transitioned to the second wireframe option for this purpose.
Visual Designing
During the creative process for this project's visual components, we opted to incorporate gamification elements. As a result, we selected lively hues and altered the app's existing design layout. Our long-term goal involves refreshing the entire app's appearance to align with this vibrant aesthetic.
Utilizing the GoodCoins feature as an incentive for active user participation to gather comprehensive and accurate user profile data, enhancing understanding of user needs and preferences.
Integrating the GoodCoins system with courses to motivate users, increasing the rate of successful course completions and improving the overall learning experience.
By offering a rewarding experience through the GoodCoins system, the objective is to reduce uninstall rates and keep users engaged with the app over the long term.
Rewarding users with coins for their efforts, mitigating the issue of delayed gratification and maintaining user motivation through the accumulation and redemption of coins for desirable rewards.
Some of the Coin logo illustration explorations.
Motion graphics to add delight to the experience.
Goodcoins Case Study
GoodWorker is a user-friendly app connecting job seekers with employers. It enables job seekers to create profiles, apply for jobs, and showcase their skills. Employers can post listings, browse profiles, and manage hiring efficiently. With transparency through reviews and ratings, personalized recommendations, and robust search capabilities, GoodWorker serves as a trusted virtual marketplace, connecting talent with opportunities across industries.
Role
Product Designer
Designed with
Goodworker
Deliverables
User Flows
Information Architecture
UX Design
Visual Design
Problem
Key Challenges for GoodWorker App:
1. High uninstall rates of D0 and D7 versions
2. Limited collection of comprehensive profile data
3. Low course completion rates
4. Addressing delayed gratification for users
Addressing these challenges is vital for improving user retention, enhancing user experience, and driving the success of the GoodWorker app.
Solution
Introducing GoodCoins: Our innovative solution to address the challenges faced by the GoodWorker app. In the pilot phase, users will engage in tasks and campaigns, earning coins as rewards. These coins can be exchanged for a wide range of goods and services. By tracking and verifying task completion, users will receive timely notifications of their rewards. This core experience not only establishes a solid foundation for GoodCoins but also provides valuable user insights for future growth and enhancement of the platform.
User flow
GoodCoins Entry points
Job’s home page
GC page
Balance
Use Coins
Use Coins Cards
How to use coins?
Campaign journey
Campaigns cards
See all campaigns
Transaction history
FAQs
Learn home page
Profile
GoodCoins Entry points
Job’s home page
GC page
Balance
Use Coins
Use Coins Cards
How to use coins?
Campaign journey
Campaigns cards
See all campaigns
Transaction history
FAQs
Learn home page
Profile
Wireframing
Initially, two distinct wireframe varieties were developed, and after consulting with the PM, we proceeded with the first choice. During the UI design process, I noticed an increased number of earning cards, necessitating categorization to prevent user boredom. As a result, we transitioned to the second wireframe option for this purpose.
Visual Designing
During the creative process for this project's visual components, we opted to incorporate gamification elements. As a result, we selected lively hues and altered the app's existing design layout. Our long-term goal involves refreshing the entire app's appearance to align with this vibrant aesthetic.
Utilizing the GoodCoins feature as an incentive for active user participation to gather comprehensive and accurate user profile data, enhancing understanding of user needs and preferences.
Integrating the GoodCoins system with courses to motivate users, increasing the rate of successful course completions and improving the overall learning experience.
By offering a rewarding experience through the GoodCoins system, the objective is to reduce uninstall rates and keep users engaged with the app over the long term.
Rewarding users with coins for their efforts, mitigating the issue of delayed gratification and maintaining user motivation through the accumulation and redemption of coins for desirable rewards.
Some of the Coin logo illustration explorations.
Motion graphics to add delight to the experience.
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